Freelance logo and branding for small businesses
Boost credibility and make your brand stand out
Is your brand forgettable?
Or sending out mixed signals?
Maybe you have a nagging doubt that your visual brand is not representing your company in the best way.
When your visual branding is inconsistent or generic, you’re blending in rather than standing out. And that can negatively affect your bottom line. Maybe your logo no longer reflects where your business is now and you’re looking for a refresh. Or maybe your colours, fonts and imagery are disjointed which can weaken your credibility.
I get it. As businesses grow and priorities shift, even the best brands can lose consistency.
Choose me and I can create a visual identity you’re proud of. A logo your audience will instantly recognise and remember, wherever it appears. I can create a professional presence that builds trust and supports your business growth. You can be confident your identity is optimised for your success and looks coherent on all your marketing assets.
My brand identity process:
Strategic logo & brand identity design
More than just a logo — I will create a visual identity that reflects what you stand for and helps you stand out from the competition boosting credibility.
Initial discussion
Starting with an initial chat, we identify your audience, values, and positioning, so your branding is built with purpose and strategic insight.
How your visual brand looks
You’ll see how your logo looks in situ across digital and print, showing legibility and cohesion where you can imagine it in action.
Collaborative process
A clear process with up to 3 rounds of revisions included, so we get it right without dragging things out, while keeping costs down.
Logo formats
Final logo files supplied in all the right formats for print and digital use so you can use it for signage, website, social media and more.
Brand guidelines | Style Guide
A simple easy to follow style guide showing your brand colours, fonts and imagery, so you can keep your messaging cohesive.
Full visual branding systems aren’t for everyone (although I highly recommend it). You might be just looking for a logo and that’s okay.
Saving time and money with a structured visual identity
A clear, well defined brand system makes everything easier. Once your visual brand is in place, marketing jobs can be turned around quicker, saving you time and money so your marketing spend goes further.
With over 20 years of experience, I quickly understand brand guidelines so your marketing stays cohesive, and you never have to worry about inconsistencies.
Imagine this: Your branding is seamless. Your marketing materials align. Every piece – your website, brochures, ads, and social media works together to reinforce your reputation and make you stand out.
No more stress. No more second-guessing. Just a professional brand presence that attracts the right audience and drives business growth.
“Having worked with Zac across our Superdrug marketing campaigns, I can honestly say that he is a pleasure to work with. From day one he internalised our brand guidelines, fully embodying the overall look and feel, and our unique tone of voice. He always understand our briefs quickly and offers well thought-out and clear solutions to any design problems we may encounter. He is also friendly and really fast at responding, which is truly valued when working in a fast-paced retail environment. Zac supports us from start to end, including delivering fresh creative concepts that are really engaging, across both digital and print campaigns.”
Drop me a message and lets talk about your brief
Clients i’ve worked with
